On May 8-10, 2024, Ptak Warsaw Expo has become the European capital of contracting in the aesthetic medicine industry. All thanks to the first edition of Estetica Expo, an aesthetic medicine and wellness fair. It was a great attendance success.

The aesthetic medicine industry in Poland is developing extremely dynamically. In recent years, it has become much more accessible to the average customer, which has influenced demand and led to the search for new solutions even more tailored to the needs of individual target groups. This trend was the basis for organizing the first edition of Estetica Expo, an international fair integrating domestic entrepreneurs with foreign investors. It took place on May 8-10. 2024 at Ptak Warsaw Expo.

Valued industry leaders present during Estetica Expo

Estetica Expo gathered only proven and valued brands. Owners of aesthetic medicine clinics, beauty salons, wellness centers, spa hotels, wellness clinics, as well as dermatologists and plastic surgeons could learn about new products and foreign trends that are conquering not only European markets.

Their solutions were presented by producers and distributors of medical equipment (lasers, body shaping equipment, anti-aging technologies), suppliers of body shaping technologies, pharmaceutical companies, cosmetic companies, producers and distributors of natural cosmetics, producers and distributors of wellness equipment, suppliers of software for management of offices and clinics and suppliers of furniture and equipment for equipping clinics and offices.

Representatives of such companies as INDIBA, DERMOTECHNIKA, CRISS, Elavon, BEAUTY PLANET, Dentomax, Flawless, MONSAL, KUVINOS, BRISTON, LOGO WIPES and UROMED Poland were present.

Discussion on the development of the aesthetic medicine industry

The Aesthetic Medicine Industry Congress was held during Estetica Expo. The event was full of discussion panels on the most current topics for the sector. Elżbieta Zalewska talked about the effectiveness of combined therapies, Amanda Majchrzak about facial modeling through massage, Inez Bejnar about modern techniques and procedures in anti-aging treatments and Weronika Rustecka about treatments complementing aesthetic medicine. There were also considerations about the psychological aspects of working with clients, fashion in the industry and its consequences, and even the image of stars after aesthetic medicine treatments.

Additionally, during the Exhibitor Presentations and Trends panel, practitioners shared their knowledge. They talked about holistic aromatherapy (Ewelina Kubacka, Ph.D., pharmacist), body modeling (Sabina Skupień-Roch from ATTRE.EU), advertising in the beauty industry (Damian Szczepański from ADSFOX), trends in medical interior design (Patrycja Bedyk Design), innovation and safety in the fight against wrinkles and fatty tissue (Iwona Jokiel, M.A.) and mistakes in industry advertising (Damian Szczepański from ADSFOX).

Success of the first edition of Estetica Expo

The first edition of Estetica Expo was a success. It was visited by 4402 participants who learned about the offers of 97 exhibitors. We invite you to the next edition of the event! More information soon.