Franczyza Expo 2026 – International trade fair of proven business models

January 2026 will bring to Warsaw a meeting of entrepreneurs looking for proven and scalable business models. On 27-29 January 2026, the 9th edition of Franczyza Expo will take place - an international franchise and business development trade fair that will bring together brand owners, franchisors, investors, startups, and experts from Poland and abroad. Franczyza Expo is an event that integrates key areas of network-based business in one place - from franchising and licensing, through partnerships and dealer models, to financing, marketing, and technologies supporting business scaling. The trade fair will be a space for the presentation of proven business concepts, innovative solutions, and tools enabling safe development and network expansion. Event participants will gain the opportunity to learn about effective business models, take part in specialist conferences, and establish relationships that will translate into new investments and long-term company growth.

Franczyza Expo – the 9th edition of an event that drives business development with proven models of every scale.

This is a unique opportunity to learn about trends, establish business relationships, and discover models that are changing the face of modern network-based business. Among the companies and brands that will present their concepts during Franczyza Expo will be, among others: Refan - Rozlewnia Perfum, vSprint / 7INFINITY.PL, Quick Polska, HeroVR, and Wall Printers Sp. z o.o. Thanks to such a wide cross-section of exhibitors, participants will gain the opportunity to become familiar with diverse, proven business models - from product and service franchising, through modern technological and entertainment concepts, to solutions in the areas of marketplaces, micromobility, specialist printing, and innovative services for B2B and B2C clients.

The trade fair’s theme

will include, among others: proven franchise and licensing models, solutions for the development of network-based business, partnerships and dealer models, business financing, marketing and sales network building, technologies supporting company scaling, business analytics, and tools supporting management and enterprise expansion.

Business Models Conference

will be a meeting place for leaders of the franchise market, entrepreneurs, investors, and business experts. As part of the event, a series of conferences, workshops, and debates dedicated to key issues of franchise development, business scaling, network building and management, and modern cooperation models will be held. The program will include, among others, the conference "E-commerce Without Borders" organized by Geschäft.pl, dedicated to strategies, technologies, and scaling online sales, the event "Franchise 2.0" including workshops and consultations for franchisors and franchisees, as well as the conference "Franchise in Practice."

The goal of the event

the integration of the entire franchise and network-based business sector - from proven franchise and licensing models, through partnerships and dealer models, business financing, and marketing, to technologies supporting network management and scaling - as well as the promotion of effective implementation solutions and the creation of a space for establishing business and investment relationships that will translate into company development, network expansion, and the professionalization of the franchise market.

Registration Check the event agenda

Why is it worth it?

A space for business

Franczyza Expo is a key event for the franchise and network-based business sector, combining proven business models, franchising, licensing, partnerships, and solutions supporting company development and scaling. It is a meeting place for entrepreneurs, investors, and market leaders, where new concepts, business relationships, and directions for the development of modern entrepreneurship are created.

Innovation and inspiration

The event will become a platform for the presentation of proven and innovative business models as well as tools supporting the development of franchise networks. Participants will learn about modern solutions in network management, marketing, business financing, technologies supporting business scaling, and effective franchise implementation.

International perspective

The presence of recognized brands, franchise networks, and experts from Poland and abroad will give the event an international character. The exchange of knowledge and experience will allow participants to learn about global trends in franchise development, discover new cooperation models, and establish relationships conducive to expansion and investment in foreign markets.

Practical information

Date: 27–29 January 2026
Place: Ptak Warsaw Expo, Nadarzyn k. Warszawy
Opening hours: 10:00–17:00
Exhibition halls: Detailed information about the halls and entrances is available on each event`s website..

Dariusz Drąg

Exhibition market expert | Ptak Warsaw Expo

Creative professional with extensive experience in organizing various types of events, managing a team and conducting negotiations.

Date of publication: 16 January 2026