Beauty Days 2025: The Largest Beauty Trade Fair in Poland Once Again Conquered the Industry
Cosmetics, accessories and equipment for beauty salons, modern skincare technologies, innovative solutions for make-up, nail styling, hairdressing and the wellness industry – these topics were at the heart of Beauty Days, the largest trade fair in Poland dedicated to the beauty sector. The 7th edition of the event took place on September 5-7, 2025, and recorded an impressive increase in attendance. It was visited by 10,127 industry professionals – as much as 23% more than the year before!
Estimates of the 1st edition
Numbers that confirm the leading position of the event in the industry
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Exhibition area:
Total area 20 000 m².
Exhibitors:
204 companies presenting solutions. Increase of 32% compared to 2024.
Participating countries:
Representatives from 12 countries, which gave the fair an international character.
Beauty Days 2025 integrated the beauty sector in Poland.Participants were able to grow their businesses thanks to:
- collaboration with manufacturers and suppliers of modern cosmetics, devices, and accessories,
- expanding their network of contacts with experts, salon owners, and industry professionals,
- discovering innovative solutions and trends supporting the development of the beauty sector.
During Beauty Days 2025, the highlight was the official Medal Ceremony, where the most innovative exhibitors and their breakthrough solutions for the beauty industry were awarded. This special event emphasized the importance of modern technologies and products that set the directions for the future development of the beauty sector.
Summary of the main events at Beauty Days 2025
The agenda of Beauty Days 2025 was filled with professional events that attracted specialists and enthusiasts of the beauty industry from all over Poland. The meetings combined practical knowledge, inspiring shows, and workshops, developing key competencies in cosmetology, hairdressing, make-up, and nail styling.
Participants could take part in make-up workshops with Magdalena Pieczonka, which showcased the latest techniques and trends in the art of make-up.
The program also included permanent make-up shows by Liera and YouPMU, as well as presentations prepared by MAC Cosmetics, which introduced participants to global trends and solutions used in professional make-up.
There was also no shortage of exciting industry competitions, such as the 2nd Polish Championships in Dip Powder Manicure – LART and the Lash Festival by Oh La Lash, which highlighted the best specialists and emphasized the growing importance of new techniques in the beauty industry.
Beauty Days was further enriched by the Trends Panel and Exhibitors’ Presentations, during which the latest innovations, inspiring solutions, and key directions for the development of the beauty sector were showcased.
Countdown to the 8th edition of Beauty Days
Register today for the 8th edition of Beauty Days! The event will take place at Ptak Warsaw Expo on September 4-6, 2026. Anyone who wants to invest in the development of the beauty industry cannot miss it!
Director of Analysis Department | Deputy Director of Development | Ptak Warsaw Expo.
A trade fair enthusiast with nearly 30 years of experience in creating, organizing events and managing trade fair projects.
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